Photographing the times of our lives, families, friends, birthdays, gatherings…and more

On Saturday my wife and I went to Marshallville, Ohio to visit with her brother Mike and Sister-in-law Kathy. It was Kathy’s birthday and at the same time the Marshallville “history days” or some such celibration. Patty’s dad was there, her sister Pam, and Kathy’s parents were there too. There was a hot-rod show and I caught the last tractor pull of the afternoon. It was a good day.

The portraits below started with my asking to take a portrait of Mike and Kathy, then we decided to take a portrait of the girls, then the brothers and sisters, then the family. Then Kathy asked if I would take few pictures of her mom and dad too. Kathy’s mom and dad are very old and her mom is starting to have memory issues.

Patty’s dad had fought through cancer last year (he was at death’s door) at the same time in the same hospital her mom was critically ill.

I’m telling you all this just to encourage you to pull out your camera and volunteer to take some portraits when you are with your family and friends. Tomorrow the entire situation could be completely different. And it is not always the oldest person who we loose. These portraits took a few minutes, not like the hour or so I normally spend with my photography clients, but they too will last a lifetime and have great meaning for those who choose to keep them.

Don’t forget to have the portraits printed out. Computers change. Hard drives crash. Technology changes quickly and computer media becomes corrupted or out of date as well.

PORTRAIT TIPS: Use a wider f stop to make the background more blurry (f 2.8, f4, f5.6). Shoot with a longer lens (at least 85mm) for more pleasing portraits of people. Shoot in open shade, not in the bright sun. The light will be much more even and pictures will be much nicer without having people squint and without having dark shadows in their eye sockets. Try to have your subjects brighter than the background (keep the background in the shade too).  Last of all I always say, ” Now touch each other, it will make people think you like each other!” This always brings some natural smiles AND the portraits seem so much more intimate when the subject are touching.

Here are just a couple of the portraits I offered to make for a few minutes during the day we spent with Kathy and Mike to celebrate her birthday. This is Mike & Kathy.

This is Patty’s family. Left is her older sister Pam, then dad, then Patty and her brother Mike on the far right.

I took some candids of other things from the day, but I also put my camera in the trunk of my car (nearby) to socialize with everyone.

Hocking Hills Ohio, a vacation in wonderland and lessons in photography

I thought I would share some of the pictures that I took while vacationing over the 4th of July weekend in the Hocking hills or SE Ohio. For those interested in learning to take better pictures, I will explain what I did with each image or perhaps why certain elements are included in the images. I you have no interest in learning to take better pictures, then just look at the pictures and tell me if you think I did okay.

Evan is on the far right. Thumbs up because this is cool. Jordan is far left with the dreads. He is our nature boy and was climbing everything and observing the cliffs as well as things as small as spider webs.  Alison, Lindsey, and Grant are in the middle. They are Andy’s kids. Pam is on the far right taking a picture of the group with several cameras. Patty, my wife, is not in this picture. Pam is Patty’s sister.

Making the picture:

Throughout the day I would pull out my gray target card and snap a photo for calibration of color. These caves and deep woods are very shady and I knew that I would have to calibrate the color of the images some how. I my case I shoot in RAW format and adjust the color of the images using the gray card. For those who prefer to shoot in JPG format, you would have to calibrate for white balance before you start shooting. If you don’t learn to calibrate for color or white balance, then pictures, especially in the shade will tend toward blue or cool color.  It is amazing to me how much difference color calibration makes in images. As we were walking through these caves, they seems to have a warm glow. Without the calibration I would have settled for cool damp looking photographs. Auto white balance is just not smart enough to adjust color balance accurately. I took some additional pictures of this group without Pam at the right. To me including Pam creates some interest and tells a story.

I shot everything using my 17-40 f4 wide angle zoom lens. In this image there are extremes of very dark shadow and bright sun lit areas. If I had allowed much more of the sunny part into the image it would have caused the rest of the image to underexpose. If I had focused solely in the dark areas then the brighter areas would have gone completely white. I did not want to turn up my ISO too high because it would begin to show more noise (random specs of color in the shadows of the image). As  you can see from Patty walking to the right of the image the shutter speed was slow. Since I did not have a tripod one trick that I use to hand hold slow shutter speeds is to use the motor drive on my camera. Rather than clicking just one image, I shoot off 4-5 shots. Usually I find that I was pretty still on one of the images and a couple will be unacceptable because of camera shake. I have also found that when using a wide angle lens, it just seems more interesting to me to have something close and something far. I darkened the bright area to the upper left quite a bit, however I lost some detail from the extreme brightness there.

The lighting was very interesting in this part of the trail. To capture it I took several images, but each time changed something. One I shot in the landscape format (horizontal) and the others I shot in the portrait (vertical) format. I also, you can see tried some pointing down into the shadows more and some pointing more up into the light. I is amazing to see how different a small change in angle makes to these images. I did not do any brightness changes on these because this is pretty much how I remember the scene and the lighting as it was is what makes this interesting to me. So take several images when you see something, but change things around somehow as you are shooting so that you have some choices, not just five frames of the same image. Which one do YOU like best?

As you walk through these caves your eyes adjust to the shade and then to the bright spots created when the sun sneaks through the trees and creates bright patches on the sandstone and dirt. I darkened the bright areas some, but if I were to eliminate them completely then the warm glow of the caves would be lost to shadow. With extremes in lighting you have to compromise in whatever way captures the scene more truly. Having a person in the image ad perspective to communicate more of the enormous size of some of these stone formations.

This portrait of Lindsey and Grant demonstrates the rule of thirds. Although the image is not cut perfectly into thirds, you notice that the people are not dead center. Nor is the water fall behind them. A bulls eye photo would feel boring and uninteresting or static. By moving things off center there are lots of things that draw your eye to various parts of this picture and make it interesting to look at.

Well, I hope you had fun looking at some of my pictures. These are not my creative senior portraits or my portraits with horses, but they keep me working on improving my photography so that I can deal with any outdoor setting that is presented to me for my professional images. I am a believer in lifelong learning. My goal is to learn something more each day in my photography. I learn about marketing, business, creative processes, photoshop, or whatever it is that I am open to by being around others. I have found that people who are not open to learn tend not to see so much that there is to be seen and to learn about.

Peter DeMott, http://www.photosbypdemott.com

Would love to connect with you via email (peter@photosbypdemott.com) or facebook or whatever. If you are interested in hiring me for a lifestyle portrait session for senior portraits, families, kids and equines, just give me a call at 937-478-6222.

Creative senior portrait session ideas I would like to try

Inspiration from my friend Selley Paulson

I just got delivery of a blog post by my friend Shelley Paulson of Shelley Paulson Photography. In the post she explained that she loves doing portrait sessions around old abandoned houses. Dilapidated and overgrown, they provide such opportunity to have creative and different portraits. Here is Shelley’s post about an abandoned Frank Lloyd Wright style home which had been abandoned for many years. The roof was caved in and it was overgrown.

http://blog.shelleypaulson.com/?p=3530

This session was with two sisters, but it got me thinking about some options that I would like to try for senior portraits here in the Dayton area. If you would like to try one of these options for your senior portrait session, I am offering a $50 discount off the creative/session fee to the first one who calls with a cool idea. Oh, and you have to have the location in mind. It has to be a place you know. How fun is that?

Here is my list:

• Dilapidated, abandoned barn

• Abandoned farm equipment

• New farm equipment of the HUGE variety

• Abandoned rusty OLD car

• Abandoned warehouse or factory of some kind

• A barn with lots of antique farm tools hanging around

Help me grow this list

If you have an idea you would like to pursue just call me to discuss it. Call Peter at 937-478-6222. If you have ideas to add to my list that’s fun too, feel free to add a comment here. You can also email me at peter@photosbypdemott.com After you look at these beautiful portraits done by my friend Shelley, get your creative juices going and join with me to make the list longer or to call me for your totally unique senior portrait session here in the Dayton area.

PPSO June all day workshop by Ken Kneringer PPA Master Photographer

JUNE 7th, 9am to 9pm at Cox Aboretum and Gardens in Dayton Ohio

This is for all my photographer friends in Ohio, Kentucky, and Indiana. We have an all day workshop planned with Master Photographer Ken Kneringer at Cox Aboretum and Gardens meeting center here in Dayton, Ohio. The ALL DAY seminar is only $99 for non-PPSO members ($110 at the door) and I have heard not only that Ken is an outstanding Senior Portrait photographer, but that he is an outstanding teacher.

I am attaching the flyer here, but when this posts to facebook it may be too small to read or use. If you want me to email the pdf to your directly, just send me an email and I will send it right out to you ( peter@photosbypdemott.com ). I saw Ken a couple of years ago and his one hour presentation was packed with information. I cannot wait to see what I have in store to learn from an all day HANDS ON seminar including: the formula that has made him one of Indianapolis’s most sought after senior photographers, lighting and tools to create images that today’s seniors are after, and his photoshop post processing and retouching tips.

I’m sure you will come away with great senior picture ideas for girls and boys, ways to make senior portrait sessions fun and exciting for senior students, and many unique senior portrait ideas that sell.

Lunch AND Dinner are included in the price. You cannot beat that. Come and join me with many other professional photographers as we learn together how to grow our businesses with senior portraits and how to give our senior portrait clients the pictures and poses they want.

You will enjoy this Photography workshop in Dayton Ohio. Along with learning the business of senior portrait photography from one of the best, you will learn senior picture poses, senior portrait lighting, outdoor portrait poses and lighting, and you will have the chance to network with photographers from all over the region.

Hope to see your there. P.S Please click on the share buttons below to get this out to your photographer friends too.

Peter DeMott Photography • 937-478-6222 • peter@photosbypdemott.com • Member PPSO and PPO

Taking better Snow pictures

I’m not sure if this video link will work, but it is funny. It is a Balimore weather man talking about the snow that is coming this February 6th, 2010. Click on the link and see if if works and have a chuckle before I give you some tips on taking better pictures in snow.

Baltimore weather man

With so much heavy snow throughout the region I know that photographers will be out in droves trying to take some lovely snow pictures and portraits. Horses in the snow, kids in the snow, trees covered with snow and everything else will be photographed by everyone who enjoys photography. Many will be frustrated with their snow picture results. My professional friends, people who just got a great new digital camera for Christmas, and people who just take a few pictures now and then will be wondering if their camera broke.

Why are my snow pictures always so dark? I don’t want any more gray snow pictures

Camera meters which determine the amount of exposure that comes into the camera are based on average lighting situations. In most average situations 18% gray is what your camera wants to record. There are some dark areas, some lighter areas and some mid-tone areas in almost every image so your camera sets the amount of light exposing the film or sensor to that reading. The problem with snow pictures is that they have very little mid-tones and dark areas. Most of the image is white with snow. Your camera although quite sophisticated does not have a brain of its own and needs a little help from you. Without your help it will do what it knows to do and create an average 18% gray image. Your snow pictures will not have white snow, but will be VERY underexposed and dark. With digital cameras underexposed images also show a lot of noise or grain and so not only will your snow pictures be darks, but they will also be murky.

What is the solution to my dark, murky snow pictures?

Since you want your snow to appear white in your pictures, you have to take control of the situation and make some adjustments. The solution is fairly easy. If you are on one of the automatic exposure settings, that’s fine. You can stay there, but you need to find a menu setting called EXPOSURE COMPENSATION. Usually it is a little table with a plus + and a minus – sign showing. The normal setting is “0″. You need to tell your camera you want MORE LIGHT even though it may be very bright outside with all that snow. Remember, your camera wants to create an 18% gray scene so it will set the camera shutter speed and aperture to allow less light in turning your snow to 18% gray. Now more gray snow. Move that compensation setting to +1 and give it a test. Still dark? Then move it to +2 and take another test image. Oops, too bright (if you have your highlights warning on you will see the snow flashing in red perhaps), then try +1.5. Good, that looks great.

What should my HISTOGRAM look like?

If you are used to checking your histogram to confirm good exposures, you will be used to something that looks something like a bell curve. There is some data showing on the left and a big hump somewhere in the middle and then some on the right. A big hump in the middle USUALLY works good, but not with snow images. Average images show up that way because they are average with some dark areas, lots of mid-tones and some bright or highlight areas. With snow you do not want your histogram to look that way. With an image that is dominated with white snow, you histogram will be a hump toward the right of the graph. In fact it will be a big hump and very to the right of your viewing window. However, you don’t want it to be up against the right wall of your histogram. If your histogram looks like a graph that would continue to the right (not a spike or a hump but a wall), then it is likely you have over compensated and you will lose some detail in the bright areas of your image. If you have an image program like photoshop, you are welcome to drag these two images to your desktop and check the histogram of both. The dark image below has a middle hump histogram. The correctly exposed snow picture show a spike or hump to the right (the brighter side of the graph).

Histogram of darker image showing most data in the middle. Most of the data is toward the middle of the histogram where your mid-tones would normally be showing. What that means is that your camera is recording your snow as a mid-tone and you will have gray snow :

Below is the histogram of the image with proper exposure for snow images. Most of the data (the snow part of the image) shows up on the right side of the histogram where the white part of your image should register:

This last histogram shown below is overcompensated. You are too high on the plus + and the highlights will be “blown out” which means that the data about the texture of the snow will be lost. Do you see what I mean by the data is up against the wall of the right side of your histogram. There is more data to the right, but it is off the graph and is not being recorded by the camera. It is lost information and you cannot fix lost information.

Here is the image that you would normally get without compensating for all the bright snow. This is the first exposure and histogram example:

Below is an image with exposure compensation of +1.5 set on the camera before taking the picture. Remember, if you don’t make the change, your images will be very under exposed and this cannot be corrected with your image program because it will look murky and noisy from the lack of proper exposure. This is the second histogram example.

Manual mode as an option

Some folks like to know exactly what their camera is doing all the time and they want to set all the exposure settings manually. However, the outdoors is not a studio where everything will stay the same. One minute there may be an opening in the sky and it could become much brighter. Another minute another brightness level. If you are in full manual mode, you will need to be checking frequently for changes in the amount of light in the scene. Personally, I would prefer to be able to concentrate on my subject after once making the adjustments in the camera to correct for all the bright snow. BUT, if you are a die-hard manual shooter, just overexpose by one or two stops and check your histogram to make sure you are not clipping the highlights.

LAST—Big caution–YOU MUST DO THIS–Remember this!!!!!

When you are finished shooting in a snowy scene. YOU MUST SET YOUR CAMERA COMPENSATION SETTING BACK TO “0″. If you leave it at plus +1.5 then when you encounter a more normal scene all your images will be over exposed.

I hope this helps you to have some great photography fun in the snow and get spectacular results. Go out and take some pictures and make some comments here.

This post will appear on my web site: http://www.photosbypdemott.com It will also appear on my facebook personal page and my facebook fan page along with a post on twitter. I am a portrait photographer in the Dayton, Ohio area specializing in on-location portraits of seniors, families and children. I also have a specialty in equine (horse) photography and will come to your farm or stable for your session. If you like my style I encourage you to follow me in any or all the above mentioned areas. If you are a photographer, I enjoy networking with other photographers both professional and amateur.

The meaning of 1/1000th of one second and capturing a moment in time

Ears up and alert:

As I was listening to some other photographers being interviewed in podcast interview, I was considering a common thing that happens with my equine portrait (horse portrait) clients. During an equine portrait session at a farm or boarding stable I usually have an extra person with me that is in charge of getting the attention of the horse. Now I have to explain to the person in the portrait that they need to pay attention to me and my instructions and not worry about how the horse looks as that is my responsibility.

Ears are the RADAR animals use to protect themselves

Horses like other animals have ears that can be turned every which way like radar to find out what is happening around them. It is something that God gave them to help them to more effectively deal with predators and dangers. When you are around horses, you will see their ears twitching this way or that continuously. The movements are very quick and effortless.

Client Seeming disappointment

Now as I am taking the portraits involving horses and humans, the person in the portrait hears the shutter firing, then they look up at their horse and they see the horse with their ears in various places, but seldom do they see ears pricked forward and looking interested.  Every fraction of a second that horse moves its ears this way and that as it explores its environment and surroundings. It takes a moment or two (lets say two full seconds) for the human subject to look up at the horse. So the impression they have is that I am capturing portraits of their horse when he looks like a mule (not to insult mules), he looks disinterested or distracted.

Trying to help someone get a better portrait / timing is everything – or at least it is VERY important

I have also noticed this when I’m around a mom or a dad with a camera or a grandma with a camera it’s in my nature to try to help them get good portraits of their daughter or son or gand-kid with their horse. In one case, I even stood behind the person with a camera explaining that I would help them with “ears up” so they could get a better portrait. Every time when the ears were pricked forward, I would say,”now!” and in every case about 3 full seconds later they would depress the shutter button (or in some cases if they had a point and shoot, there was a shutter delay of several seconds). By then the horse’s ears had gone several different ways, but were no longer pricked forward and at attention. From a professional point of view, these would be failed portraits or perhaps what we might call it just a “snapshot”, not a portrait.

It’s the same with other animals. Each kind of animal or breed has a list of things that have to look just so for the image to be outstanding.

The meaning of 1/1000th of one second

Now for the meaning of 1/1000th of one second. When my subject opens their web page at the proofs page from their equine photo session it is not uncommon for me to get an email something like this, “Wow, how did you do that? These are great….oh my gosh.” You recall from above every time I clicked the shutter they would look up at their horse and they saw their horse with its ears back or cockeyed (looking mulish, not to insult mules), but what they did not realize was that I had captured 1/1000th of one second and that was 50 1/1000ths of a second ago. EVERYTHING had changed by the time they turned their eyes up toward their horse.

Choosing One 1/1000th of one second from 7 million 200 thousand others

There are ONE THOUSAND 1/1000ths of a second IN EACH SECOND and I picked  JUST ONE to create an enduring moment that could be cherished by the horse owner for years to come. Think of it just a little more. In a two hour farm call session there are 120 minutes. Each minutes has 60 seconds in it for a total of 7,200 seconds and each second has one thousand 1/1000ths of a second shutter click opportunities for a whopping total of 7 million 200 thousand shutter click opportunities in a two hour session. Not that we need to go there, but my camera has a 1/5000th of one second shutter speed option…Whew!

After about an hour with Kristen, she was exhausted from pulling her horse’s head up out of the green grass an exceptionally green early fall. Every time she looked up her horse was distracted and each ear was going a different direction. Her dad who watched from afar was skeptical that there would be much of anything to look at from the session. Both Kristen and her mom said, “Oh well, we tried (or something of that nature).” I said, “I think you are both going to be pleasantly surprised.”

As you look through her senior portrait session with her horse, consider all the moments that are not recorded. As photographers we have many, many choices as to the exact moment we choose to record. And this is just one aspect of what is important for good animal and animal with human portraits.

To see Kristen’s session with her and her horse and her puppy just click on this link.

As an equine photographer and senior portrait photographer her in SW Ohio (Greater Dayton area including Miamisburg, Springboro, Centerville, Kettering, Oakwood, Beavercreek, Xenia, Fairborn, Troy, Tipp City, Englewoood and Vandalia) I really enjoy combining the two. Other senior portrait photographers, even if they are willing to come to your location, seldom know much about horses. Nothing can ruin a senior portrait with a beautiful young lady more than a beautiful horse that looks like a mule (again, no insult intended for mules).

Also, for those in Tennessee visit my friend JULIE POOLE’s web site. She photographs horses, but along with humans she is well known for portraits of dogs and cats and their humans. Look at how alert they look and consider how many different moments she has to choose from when taking these portraits.

This post is on my web site: http:www.photosbypdemott.com . It will also be on my facebook fan page and on my personal facebook page. It will be linked on my twitter account. You are welcome to follow or friend me in any or all of these locations.

Senior Portraits in Snow, Horse and Rider Portraits in Snow & Family and Kids in Snow

Gray and dreary outdoors here in the Dayton area. I cannot wait for Spring and the blossoms and new green foliage.

Right now in the Dayton area, there is not much snow. However the first weeks of February can be unpredictable and we could have what West Virginia is digging out of any time in the next several weeks (first three weeks of February, that is). As it is now, we have nothing but gray and it does not make for beautiful outdoor portraits.

BUT, if the snow flies again consider professional on-location outdoor portraits

If we do get a big dose of snow in the coming weeks, I just want you to know that I am available to take Senior Portraits in Snow. I’ve recently posted some snow portraits with horses along with some tips on how to get great snow pictures and portraits. Lots of white snow is NOT a time when you can just trust you camera to make the right decisions. If you want to take your own pictures in the snow, review my previous posts to get some good ideas, but it you want professional on-location snow portraits of your high school senior or your children (special family time portraits of mom and dad with the kids), don’t hesitate to give me a call when the weather man starts talking heavy snow. If you have a wooly horse that you want portraits with in the snow, I can do those too. If it works out, you will have extra special portraits, completely unique and fun to share. Call me at 937-478-6222 (Peter DeMott). IF the snow comes and IF someone takes me up on this offer, I will share some extra special and completely unique family portraits, senior portraits, or horse and rider portraits here on my blog.

If you missed my earlier posts with tips on getting good snow pictures and portraits with your digital camera, here they are:

http://www.photosbypdemott.com/2010/01/snow-snow-snow-taking-better-pictures-in-snow/

http://www.photosbypdemott.com/2010/01/taking-better-winter-snow-portraits-follow-up/

This post is on my web site and blog here: http://www.photosbypdemott.com . It will also appear on my personal facebook page where you are welcome to friend me: Peter DeMott . It will be on my Twitter account: pdemottphoto . And last it will show up on my facebook fan page: Peter DeMott Photography . You are welcome to share these posts and links with your friends in snowy areas, become a fan or friend or follow my web site by subscribing on the top right of my home page. Thanks, Peter DeMott

Taking better portraits and pictures with your digital camera

Recently I’ve had a couple people email me to ask how to improve their photography. Even though I’ve been taking pictures since I was about twelve, I have found that the speed of learning has increased significantly since going digital. My personal goal is to continue to improve with every shoot or every session that I do for the rest of my life. For someone who loves photography, that is an easy goal.

I’ve always appreciated other photographers who were willing to help me to get to the next level in my work. So in this post I am going to make some suggestions for those who are new to photography or those wanting to grow in their knowledge of photography. I’m going to list some basic suggestions that followed can bring you growth and learning.

The first thing is to have a teachable mindset. These days things are changing pretty fast. It is very easy to reach a point where you think you know enough and you just stop being willing and open to learning. It means not being embarrassed to ask questions. It means being eager to continue to learn no matter how much experience you think you have. My goal is to be a lifelong learner. My associates at Professional Photographers Of SW Ohio will testify that I am always asking questions and open to learning and sharing.

Where can you practice your teachable mindset. Here are some of the things that I do.
- Subscribe to free podcasts on iTunes about photography (try several and stick with the ones you enjoy most)
- Join some free photography internet forums or even pay forums where you can get constructive criticism ( I am a member of EPnet)
- Buy photography books AND/OR pick them up free from the public library
- READ you camera manual and try out each feature to see what it does until you feel comfortable using all the dials and buttons on your camera
- Join a local photography club or professional organization (if you are a professional)
- Go on a photography weekend training seminar or participate in your club’s field trips or call someone you meet to do a shoot together

Take lots of pictures. I don’t mean to take a bunch of the same pictures from the same place, but rather if you find something that you would like to photograph, that you really explore your subject and take lots of pictures from various angles, various distances, and from various places. I was discussing this with a new photographer that asked me for some guidance. I asked her if she moved her feet when she took some pictures. It is common for a newer photographer to plant their feet and start shooting. When you take lots of pictures of a subject you have interest in, explore your subject and unplant your feet. One great thing about digital is that you can take lots of pictures from lots of angles using lots of different settings and it doesn’t cost you a thing.

Learn to LOOK at what you are seeing in your viewfinder. One of the easiest ways to improve your images is to eliminate clutter in your backgrounds and foregrounds. If there are piles of junk or trash cans in the background, that distracts you from your main subject. Sometimes it means that you will have to unplant your feet and move around some. Maybe it means that you will have to try some different angles to shoot from. In some cases you just have to pick up before you start shooting.

Learn to SEE THE LIGHT. This is something that comes with some time, but it comes faster if you work at it. Here is how you work on it. As you look at a scene that you want to photograph, look at where the light is coming from. Are there bright spots? Are there areas where there is not much light? Find out what soft light means and what harsh light means and learn how each affects your pictures and portraits. I’ve been having my wife, Patty, assist me with my location portrait sessions. I have a 52″ silver reflector so that I can shoot with light coming from various directions and still have her reflect some light onto my subjects for a more pleasing portrait. Sometimes I have taken the reflector and showed her by having her concentrate on my subject’s face while I adjust the angle of the reflector. I will say… see that even when the difference is very subtle and suddenly, as she concentrates on the subject she will say, “Oh, wow, I do see the difference now.”

NOW IT IS MY TURN to learn from you. I was just listening to a podcast about how you can learn from your clients by asking them to complete a simple sentence. For a bank, you would ask your customers to complete this sentence, “If I were a banker I would……….you fill in this part……..” Well, I’m wanting to learn what my portrait customers and prospective customers want, so if you have gotten this far, please finish this sentence as if you were me. “If I was a professional portrait photographer, I would_____(complete the sentence)_________________.”

This post is on my web site where you can click on the comment after this post. It will also appear on my personal facebook notes page and it will be on my facebook fan page wall where you can “comment” or “Like” it.  You can comment in any of these three places and I will get to see your response. I also want to know if you want me to continue with these how-to-photography posts?

Taking better winter & snow portraits (follow up)

A couple days ago as the big snow was about to arrive here in the Dayton area, I posted about how to take better snow pictures.

Snow is white and bright and it will trick your camera into thinking that it needs to cut down the amount of light coming into the camera. You see cameras are calibrated to average the scene at 18% gray. When you are shooting in snow and most of the scene is white, your camera is programed to make the scene 18% gray. So your camera without a little help from you will severely underexpose your snow pictures. Your white snow will become gray murky snow because not only is it under exposed severely, but because it is underexposed there will be an increase in digital noise (that looks like little specks of various colors sprinkled about the picture).

What needs to happen to make good snow pictures? Most modern digital cameras have a control called “exposure compensation”. If it is in your menu, it will be a marker that can be moved to 1+, 2+, 3+ to add more light or 1-, 2-, 3- to reduce the exposure. With snow, you want to increase the exposure by 1+ or 1.5+ or 2+. This is counterintuitive (it is not what you expect without much thought). But, you don’t want gray snow right? So do it. Now take a picture with lots of snow in it and take a look at the histogram on the back of your camera. The white portion of the scene will show mostly on the right. If the histogram graph shows mostly in the middle, your snow will be gray. If most of the data is to the left your picture will be very underexposed, almost black.

The snow came and I noticed a bunch of dark snow pictures on Facebook and other places. I am sure there are many folks out there, frustrated that their portraits and snow pictures did not turn out very good.

This morning we woke up and saw that there was hoarfrost all over the trees. It was very cold and yet the air had some humidity in it. The humidity frosted onto the branches of the trees as if it had snowed. It’s very pretty. My wife Patty said, “lets go take some pictures of the hoarfrost and the horses. The following portraits are the result of using the exposure compensation adjustment (on my camera there is quick access to the exposure compensation). I tried 2+, but that was a tad too much. When I looked at the image on the back on my camera my over exposure blinkers were showing. I moved it down to 1.5+ and in some cases 1+ and the images turned out great.

Additonal portraits from this morning’s session can be found here: SNOW PORTRAITS

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Surviving as a professional photographer in a down economy

As a professional photographer, I always want to be growing in two ways.

First is to always be improving my photography. In light of that there are several things that I do. I participate in monthly training through PPSO (Professional Photographers of SW Ohio). I am a member of PPO (Professional Photographers of Ohio) and I go to the annual convention in the spring. At the convention I participate in every seminar that I can get my hands on. I also have a subscription to PhotoVision which is a collection of video presentations for professional photographers (Also a bi-montlhly DVD mailed to my home). Communication with other photographers through Facebook and photography forums, email and the telephone is important and I also have several Podcasts that I regularly listen to. Through these involvements I am always sharpening the product and the experience that I provide to my clients.

One thing that I just discovered, I think I saw it on a Twitter Tweet from another photographer, is the Jeff Smith books blog. This particular blog has an email subscription option (something that I always do – I don’t have to login, go searching for a web site or blog, it just shows up in my email box) so I signed up. He just published yet another book for professional photographers, this one on Senior Portraits. Yesterday I went on Amazon and purchased that book and another.

But this brings me to the other way that I think that I and other professional photographers must keep growing. That is to understand your market and current trends that effect your business. Each of the sources that I mentioned regarding improving my photography above also provide education about marketing and advertising professional photography.

Jeff Smith books blog had this post today. In it he was talking about not just surviving, but learning to do well in our current economic climate. It involved changing things up a bit on his senior portrait marketing and packages to eliminate some of the guilt and fear that people are experiencing about spending money. Here is a portion of what he said:

As business people we have to be smarter in this economy. While excessive spending is currently out of fashion, spending on memorable moments with the ones we love is viewed by Americans as perfectly fine. With our seniors, we are marketing more for the mother being included in the session and making it a “lady’s day out” experience. If it’s as much (or so the senior would think) about mom as it is the senior, the seniors doesn’t feel guilty when moms wants to buy the largest package, a wall portrait or additional wallets.

In this changing economy, many seniors that used to expect senior portraits at a premium studio as just a part of their senior year and now having to ask for senior portraits as gifts for birthdays or Christmas. The good new is when a senior is willing to give up a birthday gift for senior portraits the guilt of spending more is lessened. Again this just means as a business we change our marketing strategies to thrive in this economy as well as the next, because when it comes the economy nothing lasts forever!

Just as it is important to always be willing to learn new things with regard to the quality of your imagery, it is important to be willing to learn new ways to package and market your photography to meet the needs and wants of your clients. If you are a photographer friend, I would encourage you to go and sign-up for Jeff Smith’s blog and continue your learning (and being willing to learn) each day.

This blog post appears on my web site: Peter DeMott Photography. It will also appear on Twitter and Facebook on my personal page and my business page. You can follow me using the subscription option or by friending or becoming a fan on Facebook.

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